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Actually It's About Ethics

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About

“Actually it’s about ethics in videogame journalism” is a phrase often photoshoped onto screenshots taken from horror movies or videogames as a humorous response to the Gamergate movement. Proponents of the movement frequently used the phrase in related discussion. The images are created to mock the over-use of the phrase.

Origin

The earliest example of the phrase being paired with a still from a horror movie comes from a tweet sent out on October 15th, 2014, by Twitter user Alejandrobot[1], who captioned a still of the horror film It. Within two weeks the tweet recieved over 3,000 favorites and over 2,000 retweets.



Spread

On October 24th, 2014, the single topic Tumblr blogs itsaboutethicsingamesjournalism[2] and actuallyethics[4] launched. The same day the meme was covered by BoingBoing,[3] followed by Buzzfeed[7] the next day. Also on October 24th, The Washington Post[9] interviewed Gamergate supporters who claim Gamergate is about journalism ethics. The meme has also spread on Twitter through the hashtag #germergoat.[9] The hashtag was introduced by Twitter user zpxlng[5] on October 24th, through a tweet that received more than 700 times retweets in less than 24 hours.



Notable Examples



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