Nature Valley Anime Tweets

Overview

Nature Valley Anime Tweets are a series of anime-themed messages posted by the official Twitter account for the American grain-snack brand Nature Valley.

The tweets soon gained popularity, spawning many other parodies, featuring a variety of anime character interacting with the snack bars.

Background

On April 27th, 2014, Twitter user @SuperRoyalLand^[2] posted a self-deprecative message about buying a Nature Valley granola bar while dreading about his lack of social life at school. On the next morning, @NatureValley,^[1] the official Twitter handle for the brand, responded to @SuperRoyalLand’s tweet with a message of encouragement suggesting that he should befriend some of their other followers who have expressed their love for anime.

Notable Developments

Then on April 29th, @ER_nut^[3] tweeted at @NatureValley asking about their favorite character from the multimedia anime series Love Live! School Idol Project, to which the company responded:

As of May 2014, the tweet has garnered over 100 retweets and favorites. After the tweets, many different news sites picked up on the story, including Crunchyroll^[4], Anime News Network^[5] and Anime Herald^[6]. The American anime licensing company Funimation also tweeted at the company using their twitter handle @Funimation^[7], joking that their Senpai Had Noticed Them.

On April 30th, the handle retweeted a photoshopped image of the character Kokoro Akemi, from the anime Tantei Opera Milky Holmes, holding two nature valley bars from user @KokoroAkemi^[8], adding an invitation for other users to do the same. The tweet received over 600 retweets and over 300 favorites.

Notable Examples

External References